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Crafting an insurance social media strategy : P&C and life insurance are getting social with customers and agents

 
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<title>Crafting an insurance social media strategy</title>
<subTitle> : P&C and life insurance are getting social with customers and agents</subTitle>
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<namePart>Mitchell, Chad</namePart>
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<namePart>Ensor, Benjamin</namePart>
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<namePart>Tincher, Courtney</namePart>
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<abstract displayLabel="Summary">Property and casualty and life insurers market some of the most boring consumer products and brands. Times are changing, though, as emerging direct brands like Esurance and traditional agent based insurers like Liberty Mutual Insurance are developing their social media strategies and trying to change brand perceptions. Auto and life insurance customers continue to flock online to research and buy insurance. And insurance agents are using social networks for training and recruiting. Insurance eBusiness executives should build a social strategy that addresses customers and agents problems, prepare for risks, and measure what matters</abstract>
<note type="statement of responsibility">by Chad Mitchell with Benjamin Ensor and Courtney Tincher</note>
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<topic>Mercado de seguros</topic>
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<topic>Marketing estratégico</topic>
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<topic>Redes sociales</topic>
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<topic>Agentes de seguros</topic>
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<topic>Captación de clientes</topic>
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<topic>Márketing de la empresa de seguros</topic>
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