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Hardware tech marketers bank on the small financial services market

Recurso electrónico / electronic resource
Registro MARC
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1001 ‎$0‎MAPA20080064693‎$a‎Carney, Ellen
24510‎$a‎Hardware tech marketers bank on the small financial services market‎$c‎by Ellen Carney with Eric G. Brown and Christina Lee
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2009
4901 ‎$a‎For technology product management & marketing professionals
520  ‎$a‎Not too long ago, IT hardware vendors banked on the business they got from financial services industry giants like Morgan Stanley, The Royal Bank of Scotland, and AIG. When the Wall Street bubble burst, hardware tech vendors like Cisco Systems, Dell, and Sun Microsystems with strong track records in financial services suddenly found the small banking and insurance market much more attractive. Near the end of 2008, Forrester surveyed a number of smaller financial services institutions in the US and Europe. The good news is that small financial services firms act more like their bigger financial services siblings than small businesses. Tech marketers looking to target this market need to sell the very different features that banks and insurers value through the right buying channels
650 1‎$0‎MAPA20080601324‎$a‎Entidades financieras
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080538217‎$a‎Banca
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080579814‎$a‎Crisis financiera
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
7001 ‎$0‎MAPA20080651596‎$a‎Brown, Eric G.
7001 ‎$0‎MAPA20080651688‎$a‎Lee, Christina
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 0‎$0‎MAPA20080647230‎$a‎For technology product management & marketing professionals