Using channel satisfaction data to build the business case for eBusiness

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<rdf:Description>
<dc:creator>Johnson, Carrie</dc:creator>
<dc:creator>Davis, Elisabeth</dc:creator>
<dc:creator>Geldern, Kate van</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2009</dc:date>
<dc:description xml:lang="es">Sumario: Forrester recently released a report showing the results of a survey of more than 4,500 US consumers and their level of satisfaction with Web, phone, and in-person interactions across 12 different industries. The report allows eBusiness and channel strategy professionals to benchmark customer satisfaction with the online channel against other channels, industries, and specific competitors. This data can help eBusiness professionals make the business case for greater investment in the online channel and for better multichannel integration</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117009.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Benchmarking</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">Estrategia empresarial</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Using channel satisfaction data to build the business case for eBusiness</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
</rdf:Description>
</rdf:RDF>