Centro de Documentacion de Fundación MAPFRE - Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers

MAP20090104778

Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers / Bill Doyle... [et al.]. — Cambridge : Forrester Research, Inc., 2009

(eBusiness & channel strategy professionals)

Sumario: US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the way

1. Entidades financieras . 2. Servicio al cliente . 3. Estrategia empresarial . 4. Productos financieros . 5. Ratios de gestión . 6. Estudios de opinión . I. Doyle, Bill . II. Forrester . III. eBusiness & channel strategy professionals . IV. Título.