Customer advocacy 2009 : how customers rate US banks, investment firms, and insurers
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<title>Customer advocacy 2009</title>
<subTitle> : how customers rate US banks, investment firms, and insurers</subTitle>
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<namePart>Doyle, Bill</namePart>
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<publisher>Forrester Research, Inc.</publisher>
<dateIssued>2009</dateIssued>
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<abstract displayLabel="Summary">US consumers rate their financial services firms lower than ever in our most recent customer advocacy survey. Investment firms as a group rank lowest as former high-fliers Edward Jones and Vanguard slip and full-service firms like Morgan Stanley skid toward the bottom of our rankings. Banks bounced a bit higher year-over-year, with improved ratings for Wells Fargo and JPMorgan Chase. Insurers remain the highest-rated firms, with property and casualty firms leading the pack. Perennial standouts USAA and State Farm Mutual Automobile Insurance lead the way</abstract>
<note type="statement of responsibility">Bill Doyle... [et al.]</note>
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<topic>Entidades financieras</topic>
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<topic>Servicio al cliente</topic>
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<topic>Estrategia empresarial</topic>
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<topic>Productos financieros</topic>
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<topic>Ratios de gestión</topic>
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<topic>Estudios de opinión</topic>
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