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The US life insurance buyer's journey : most buyers research on the web or in person; few apply online

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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003  MAP
005  20191202112029.0
008  080918s2010 usa|||| ||| ||eng d
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24514‎$a‎The US life insurance buyer's journey‎$b‎ : most buyers research on the web or in person; few apply online‎$c‎by Chad Mitchell... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎Half of US adults own life insurance, and roughly 25 million apply for a new policy each year. The Web has recently overtaken agents as the most commonly used channel among US life insurance researchers. Among those who research their policy, two-fifths look for information online, while another two-fifths visit an agent, but just 3% do both. Online comparison sites are playing an important role: 15% of recent life insurance buyers used one. When it comes to quoting and applying, however, in-person visits with agents remain Americans preferred channel. Age, online experience, and the perceived security of the Web all affect consumers channel preferences. eBusiness and channel strategy executives should guide shoppers through the buying process by helping prospects find their nearest agent or by offering anonline chat or click-to-call with a company representative on the firms private site
650 1‎$0‎MAPA20080570590‎$a‎Seguro de vida
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080594602‎$a‎Análisis de mercados
650 1‎$0‎MAPA20080606091‎$a‎Estrategia empresarial
651 1‎$0‎MAPA20080638337‎$a‎Estados Unidos
7001 ‎$0‎MAPA20080662745‎$a‎Mitchell, Chad
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals