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Case study : The Hartford drives sales with click-to-call

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
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001  MAP20100002896
003  MAP
005  20220901134239.0
008  080918s2010 usa|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎217
24510‎$a‎Case study‎$b‎ : The Hartford drives sales with click-to-call‎$c‎by Diane Clarkson... [et al.]
260  ‎$a‎Cambridge‎$b‎Forrester Research‎$c‎2010
4901 ‎$a‎For eBusiness & channel strategy professionals
520  ‎$a‎The Hartford Financial Services Group (The Hartford) is a leading US provider of life, automobile, and homeowners insurance and other products including annuities and mutual funds. The company was seeking an online service capability to reduce Web site abandonment and increase sales of its personal insurance products. The Hartfords eBusiness needed a new assisted-service tool to target live help at the right time to the right prospective customers. The firm decided to use the Art Technology Group (ATG) eStara Click to- Call solution, implementing proactive and reactive click-to-call along with applied dynamic business rules to real-time contextual session information. On average, 2% of The Hartfords online personal insurance customers use click-to-call as a way to engage with a licensed insurance representative
61021‎$0‎MAPA20100002810‎$a‎The Hartford Financial Services Group
650 1‎$0‎MAPA20080590567‎$a‎Empresas de seguros
650 1‎$0‎MAPA20080609542‎$a‎Canales de distribución
650 1‎$0‎MAPA20080547738‎$a‎Internet
650 1‎$0‎MAPA20080583224‎$a‎Ventas de seguros
650 1‎$0‎MAPA20080593483‎$a‎Servicio al cliente
650 1‎$0‎MAPA20080612474‎$a‎Servicios asistenciales
650 1‎$0‎MAPA20080593599‎$a‎Sistemas de gestión
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650  ‎$0‎MAPA20190001328‎$a‎Márketing de la empresa de seguros
650  ‎$0‎MAPA20080595296‎$a‎Comercio electrónico
7001 ‎$0‎MAPA20100002803‎$a‎Clarkson, Dianne
7102 ‎$0‎MAPA20080436582‎$a‎Forrester
830 4‎$0‎MAPA20080655792‎$a‎For eBusiness & channel strategy professionals