CEO Insurance Summit in Asia : Hong Kong, March 24-25, 2009
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001 | MAP20100003725 | ||
003 | MAP | ||
005 | 20100128101945.0 | ||
008 | 010719s2009 che 000|0eng | ||
040 | $aMAP$bspa$dMAP | ||
084 | $a217 | ||
111 | 2 | $0MAPA20100003312$aCEO Insurance Summit in Asia$n9th$d2009$cHonk Kong | |
245 | 1 | 0 | $aCEO Insurance Summit in Asia$b: Hong Kong, March 24-25, 2009$c[organizated by] The Geneva Association |
260 | $aGeneva$bThe Geneva Association, International Association for the Study of Insurance Economics$c2009 | ||
300 | $apag. var.$c30 cm | ||
490 | 1 | $aÉtudes et dossiers$vNº 355 | |
520 | 8 | $aIntroducing integrated marketing into the insurance operating model -- Evolving the traditional marketing-sales model: managerial & technological imperatives -- Insights from the top on changing approaches to marketing and sales in Asia -- Innovation in marketing-sales practices -- Practical applications: consumer analysis -- Practical applications: product portfolios & Multi-Channel distribution -- Concluding perspectives from strategic advisors | |
650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
650 | 1 | 1 | $0MAPA20080609627$aChief Executive Officer |
650 | 1 | $0MAPA20080614720$aModelos de planificación | |
650 | 1 | $0MAPA20080583224$aVentas de seguros | |
650 | 1 | $0MAPA20080586294$aMercado de seguros | |
650 | 1 | $0MAPA20080610326$aDistribución de seguros | |
650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
650 | 1 | $0MAPA20080550233$aCongresos | |
650 | $0MAPA20190001328$aMárketing de la empresa de seguros | ||
651 | 1 | $0MAPA20080643744$aAsia | |
710 | 2 | $0MAPA20080478728$aAssociation Internationale pour l'Etude de l'Economie de l'Assurance | |
830 | 0 | $0MAPA20080512118$aÉtudes et dossiers$vNº 355 |