How Spanish consumers use the Net to research and buy financial products : the web's role as a distribution channel is limited but growing

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<dc:creator>Hesse, Alexander</dc:creator>
<dc:creator>Forrester</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: The Internets role as a distribution channel for financial products is growing in Spain  but from a low base. In Q2 2007, 14% of Spanish adults researched and 3% bought a financial product online; these numbers have grown to 20% and 5%, respectively, in Q2 2009. Spanish Net users are most likely to research car insurance online, although only 14% do so. Simple and familiar products are best suited for online distribution, and self-directed, confident, and experienced Spanish Net users are the most likely to research and buy online. To encourage researching and buying on their Web sites, Spanish eBusiness executives should promote the Internet more extensively, design sites with customers goals in mind, offer interactive help, and follow up with customers who abandon online applications</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/117779.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Forrester Research</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Productos financieros</dc:subject>
<dc:subject xml:lang="es">Investigación de mercados</dc:subject>
<dc:subject xml:lang="es">Canales de distribución</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Análisis comparativo</dc:subject>
<dc:subject xml:lang="es">Ventas</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:subject xml:lang="es">España</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">How Spanish consumers use the Net to research and buy financial products : the web's role as a distribution channel is limited but growing</dc:title>
<dc:relation xml:lang="es">For eBusiness & channel strategy professionals</dc:relation>
<dc:coverage xml:lang="es">España</dc:coverage>
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