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How German consumers use the Net to research and buy financial products : the adoption of online financial services is growing slowly in Germany
Recurso electrónico / electronic resource
MAP20100005316
How German consumers use the Net to research and buy financial products : the adoption of online financial services is growing slowly in Germany / by Vanessa Niemeyer... [et al.]. — Cambridge : Forrester Research, 2010
(For eBusiness & channel strategy professionals)
Sumario: The importance of the Web for researching and buying financial products is growing slowly but steadily. More than one in four German consumers researched at least one financial product online in the past year, and 11% bought a financial product online, compared with 8% in 2007. Online researchers and buyers are among the most attractive customer groups in Germany. eBusiness executives at financial services firms should keep developing their Web sites to drive online sales by simplifying applications, offering interactive help, and encouraging online researchers to complete an application in any channel
1. Productos financieros ‌. 2. Investigación de mercados ‌. 3. Canales de distribución ‌. 4. Internet ‌. 5. Análisis comparativo ‌. 6. Ventas ‌. 7. Comercio electrónico ‌. 8. Alemania ‌. I. Niemeyer, Vanessa ‌. II. Forrester ‌. III. For eBusiness & channel strategy professionals ‌. IV. Título.