Centro de Documentacion de Fundación MAPFRE - Cars online 09-10 : understanding consumer buying behavior in a volatile market

MAP20100009390

Cars online 09-10 : understanding consumer buying behavior in a volatile market. — London [etc.] : Capgemini, 2010

Sumario: Developing markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendations

1. Industria automovilística . 2. Venta a distancia . 3. Internet . 4. Comportamiento del consumidor . 5. Servicio al cliente . 6. Marketing mix . 7. Satisfacción del cliente . 8. Fidelización de clientes . 9. Comercio electrónico . I. Capgemini . II. Título.