Cars online 09-10 : understanding consumer buying behavior in a volatile market

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<rdf:Description>
<dc:creator>Capgemini</dc:creator>
<dc:date>2010</dc:date>
<dc:description xml:lang="es">Sumario: Developing markets: buying trends evolve rapidly -- How consumers buy: target your marketing mix -- Green vehicles: a force for the future -- The role of the web: consumer usage pattern emerges -- Online buying: no hassles, no negotiations -- Customer interaction: loyalty and satisfaction rates improve -- Aftersales-servicing: focusing on the post-sale experience -- Conclusion and recommendations</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/118294.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>Capgemini</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Industria automovilística</dc:subject>
<dc:subject xml:lang="es">Venta a distancia</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Comportamiento del consumidor</dc:subject>
<dc:subject xml:lang="es">Servicio al cliente</dc:subject>
<dc:subject xml:lang="es">Marketing mix</dc:subject>
<dc:subject xml:lang="es">Satisfacción del cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Cars online 09-10 : understanding consumer buying behavior in a volatile market</dc:title>
</rdf:Description>
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