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MAP20100011386Banking and insurance security priorities, challenges, and risks / From: enterprise and SMB Security Survey, North America and Europe, Q3 2009 ; analyst contact Ellen Carney. — Cambridge : Forrester Research, 20108 p. : graf.Sumario: Banks and insurers instinctively know they need to keep up with security threats, but the obscurity associated with threats often makes it difficult for buyers and even vendor sales teams to understand. Make the obscure more knowable and shorten the sales cycle by building calculators, demos, and business cases that turn the security intangible into a measurable business impact1. Entidades financieras. 2. Banca. 3. Empresas de seguros. 4. Seguridad de servicios. 5. Internet. 6. Accesibilidad. 7. Web 2.0. 8. Riesgos intangibles. 9. Comercio electrónico. I. Carney, Ellen. II. Forrester.