Centro de Documentacion de Fundación MAPFRE - Brandz : top 100 most valuable global brands

MAP20100032299

Brandz : top 100 most valuable global brands / Millward Brown Optimor. — New York [etc.] : WPP, 2010

Sumario: Introduction - Five-Year Review - Top Overview -Top Social Media - Regions - Brand Contribution - Brand Momentum - Top Risers - Newcomers To The Top - Year-On-Year -Change - Apparel - Beer - Bottled Water - Cars - Coffee - Fast Food - Financial Institutions -Gaming Consoles - Insurance - Luxury - Mobile Operators - Oil & Gas Companies -Personal Care Retail - Soft Drinks - Spirits - Technology - Key Takeouts - Methodology - Data Sources -Directory

1. Informe Brandz . 2. Imagen de marca . 3. Marcas . 4. Ranking . 5. Valoración de empresas . 6. Globalización de la empresa . I. Brown, Millward . II. Bloomberg . III. Datamonitor .