Marketing delle imprese di assicurazione

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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080126261">
<namePart>Carù, Antonella</namePart>
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<publisher>E.G.E.A.</publisher>
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<abstract displayLabel="Summary">Evoluzione del settore assicurativo e ruolo attuale del marketing: considerazioni introduttive -- Per un approccio di marketing nel settore assicurativo -- Segmentazione e politiche di marketing nel mercato assicurativo -- Problemi di struttura e di gestione degli intermediari nelle diverse fasi dell'erogazione dei servizi assicurativi</abstract>
<note type="statement of responsibility">Antonella Carù</note>
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<topic>Empresas de seguros</topic>
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<topic>Mercado de seguros</topic>
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<topic>Italia</topic>
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<topic>Márketing de la empresa de seguros</topic>
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<url displayLabel="MÁS INFORMACIÓN" usage="primary display">mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A</url>
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<title>Management</title>
<partNumber>8</partNumber>
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<identifier type="isbn">88-238-0232-6</identifier>
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