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MAP20100044520Establishing a pro-active risk management culture. — Zurich : Swiss Re, 2010Sumario: Good governance, modelling and disclosure are vital to insurance risk management. But the risk manager also has a pivotal role to play in creating a pro-active and pre-emptive risk management culture that enables disciplined risk-taking- This report explores how risk managers can become influential and trusted partners of the core business and why this is important1. Gerencia de riesgos. 2. Cultura corporativa. 3. Gobierno corporativo. 4. Estrategia empresarial. I. Swiss Re.