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Guidelines for market research on the demand for microinsurance

Recurso electrónico / electronic resource
Registro MARC
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008  100615s2006 usa|||| ||| ||eng d
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24500‎$a‎Guidelines for market research on the demand for microinsurance‎$c‎[prepared by Jennefer Sebstad, Monique Cohen and Elizabeth McGuinness of Microfinance Opportunities under subcontract to Abt Associates Inc.]
260  ‎$a‎[S.l.]‎$b‎USAID‎$c‎2006
520  ‎$a‎Introduction -- Why do market research on the demand for Microinsurance -- Where does market research fit into the product development process for microinsurance? -- Who should support research on the demand for microinsurance? -- What are the first steps in designing a microinsurance demand study? -- What are some key questions for demand research? -- When should a demand study be done? -- Who should carry it out? -- What topics should a microinsurance demand study cover? -- How will the information be collected? -- What about the budget? -- Checklist for a Research Plan -- Conclusions
650 1‎$0‎MAPA20080563394‎$a‎Microseguros
650 1‎$0‎MAPA20080598358‎$a‎Productos de seguros
650 1‎$0‎MAPA20080582012‎$a‎Protección social
650 1‎$0‎MAPA20080544980‎$a‎Pobreza
7102 ‎$0‎MAPA20090043732‎$a‎United States Agency for International Development