Centro de Documentacion de Fundación MAPFRE - Guidelines for market research on the demand for microinsurance

MAP20100053478

Guidelines for market research on the demand for microinsurance / [prepared by Jennefer Sebstad, Monique Cohen and Elizabeth McGuinness of Microfinance Opportunities under subcontract to Abt Associates Inc.]. — [S.l.] : USAID, 2006

Sumario: Introduction -- Why do market research on the demand for Microinsurance -- Where does market research fit into the product development process for microinsurance? -- Who should support research on the demand for microinsurance? -- What are the first steps in designing a microinsurance demand study? -- What are some key questions for demand research? -- When should a demand study be done? -- Who should carry it out? -- What topics should a microinsurance demand study cover? -- How will the information be collected? -- What about the budget? -- Checklist for a Research Plan -- Conclusions

ISBN 219

1. Microseguros . 2. Productos de seguros . 3. Protección social . 4. Pobreza . I. United States Agency for International Development .