Centro de Documentacion de Fundación MAPFRE - Guidelines for market research on the demand for microinsurance

Publicação: [S.l.] : USAID, 2006Notas: Sumario: Introduction -- Why do market research on the demand for Microinsurance -- Where does market research fit into the product development process for microinsurance? -- Who should support research on the demand for microinsurance? -- What are the first steps in designing a microinsurance demand study? -- What are some key questions for demand research? -- When should a demand study be done? -- Who should carry it out? -- What topics should a microinsurance demand study cover? -- How will the information be collected? -- What about the budget? -- Checklist for a Research Plan -- ConclusionsMateria / lugar / evento: Microseguros Productos de seguros Protección social Pobreza Otros autores: United States Agency for International Development
Outras classificações: 219Números normalizados: ISBN 219