The Demand for risk-managing financial services in low-income communities : evidence from Zambia

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      <subfield code="a">The study demonstrates that a majority of respondents are either wary of insurance or not sufficiently familiar with it. Indeed, microentrepreneurs show a strong preference for improved savings facilities and emergency loans to help them cope with risks, rather than  insurance. It is unclear, however, whether an effective social marketing campaign could help change the perspective of, what the authors call, a skittish market.</subfield>
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