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MAP20100066799The Next decade of reputation evolution : welcome to the reputation economySumario: The emerging reputation economy of the new decade offers tremendous opportunity for those who want not only to survive but thrive in a world where increasingly what you stand for is even more important than what you buy and sell. This issue tells the story of a world in which over the next five years, reputation will evolve into a global management discipline En: Reputation intelligence .- New York : Reputation Institute. - Summer 2010 ; p. 4-81. Reputación corporativa. 2. Perspectivas económicas. 3. Transparencia informativa. 4. Multinacionales. I. Reputation Institute. II. Título.