Emerging markets in microinsurance : how to establish a foothold in the new market segment serving low income customers
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20100072479 | ||
| 003 | MAP | ||
| 005 | 20220911204854.0 | ||
| 008 | 100915s2010 gbr|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a219 | ||
| 245 | 0 | 0 | $aEmerging markets in microinsurance$b : how to establish a foothold in the new market segment serving low income customers |
| 260 | $a[S.l.]$bArthur D. Little$ccop. 2009 | ||
| 490 | 0 | $aFinancial Services Viewpoint | |
| 520 | $aLow income households feel the impact of adversity more heavily than most in society, yet have little access to affordable insurance products that could help to protect them. However, as insurance providers become increasingly aware of this unmet need, a new microinsurance industry is emerging. To gain a foothold in this market, insurers need to confront a number of challenges: What is the most appropriate operating model for this low-margin, high-volume segment? What type of products do low income consumers want? How can insurance products be distributed in a previously unserved market? Insurers that succeed in overcoming these challenges have the opportunity to tap a potentially vast new source of profit | ||
| 650 | 1 | $0MAPA20080598358$aProductos de seguros | |
| 650 | 1 | $0MAPA20080563394$aMicroseguros | |
| 650 | 1 | $0MAPA20080655341$aMicrocréditos | |
| 650 | 1 | $0MAPA20080581602$aPaíses emergentes | |
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 710 | 2 | $0MAPA20080440602$aArthur D. Little | |
| 830 | 0 | $0MAPA20100049891$aFinancial Services Viewpoint |