MAPFRE : a growth strategy based on specialisation and exclusive networks

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<titleInfo>
<title>MAPFRE</title>
<subTitle>: a growth strategy based on specialisation and exclusive networks</subTitle>
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<namePart>Sugranyes Bickel, Domingo</namePart>
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<namePart>Insurance Day 2008 St. Anton (Tirol</namePart>
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<dateIssued>2008</dateIssued>
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<abstract displayLabel="Summary">MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network -- </abstract>
<note type="statement of responsibility">Domingo Sugranyes</note>
<note>Paper presented in Insurance Day, St. Anton (Tirol), 23rd  January 2008</note>
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<topic>Grupos aseguradores</topic>
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<topic>Internacionalización de la empresa</topic>
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<topic>Internacionalización del seguro</topic>
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<topic>Distribución de seguros</topic>
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<topic>Ventaja competitiva</topic>
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<topic>Canales de distribución</topic>
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