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MAPFRE : a growth strategy based on specialisation and exclusive networks

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<titleInfo>
<title>MAPFRE</title>
<subTitle>: a growth strategy based on specialisation and exclusive networks</subTitle>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080355135">
<namePart>Sugranyes Bickel, Domingo</namePart>
<nameIdentifier>MAPA20080355135</nameIdentifier>
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<name type="conference" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20100061053">
<namePart>Insurance Day 2008 St. Anton (Tirol</namePart>
<nameIdentifier>MAPA20100061053</nameIdentifier>
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<placeTerm type="text">St. Anton, Tirol</placeTerm>
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<publisher>[s.n.]</publisher>
<dateIssued>2008</dateIssued>
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<languageTerm type="code" authority="iso639-2b">eng</languageTerm>
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<abstract displayLabel="Summary">MAPFRE at a glance -- Selected historical milestones -- MAPFRE¿s growth path: main figures -- MAPFRE¿s growth path: market share -- MAPFRE today: breakdown of premiums and profits -- MAPFREs new international expansion: Turkey -- MAPFREs new international expansion: USA -- MAPFREs new international expansion: China -- Reorganisation of the alliance between MAPFRE and CAJA MADRID -- Expected new organisational chart -- MAPFRE: specialisation has allowed the company to develop competitive advantages -- MAPFRE¿s competitive advantages: client focus -- MAPFRE¿s competitive advantages: pricing -- MAPFRE¿s competitive advantages: claims management -- MAPFRE¿s competitive advantages: costs; specialisation model -- Distribution is the backbone of growth -- Life insurance: MAPFRE VIDA¿s leading multi-channel strategy -- The MAPFRE-CAJA MADRID alliance -- Distribution networks: number of exclusive and bancassurance sales points -- Expansion of the Latin American distribution network -- </abstract>
<note type="statement of responsibility">Domingo Sugranyes</note>
<note>Paper presented in Insurance Day, St. Anton (Tirol), 23rd  January 2008</note>
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<name type="corporate">
<namePart>INERCO</namePart>
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<topic>Grupos aseguradores</topic>
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<topic>Internacionalización de la empresa</topic>
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<topic>Internacionalización del seguro</topic>
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<topic>Distribución de seguros</topic>
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<topic>Ventaja competitiva</topic>
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<topic>Canales de distribución</topic>
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<topic>Alianzas estratégicas</topic>
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<geographic>España</geographic>
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<classification authority="">020</classification>
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<recordContentSource authority="marcorg">MAP</recordContentSource>
<recordCreationDate encoding="marc">101112</recordCreationDate>
<recordChangeDate encoding="iso8601">20101112144601.0</recordChangeDate>
<recordIdentifier source="MAP">MAP20100094839</recordIdentifier>
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