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Rumores valiosos

 
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<namePart>Doogan, Jonathan</namePart>
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<namePart>Jorgen Vetvik, Ole</namePart>
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<abstract displayLabel="Summary">Medir el impacto del "boca a boca" ayuda a las compañías a sacar provecho de ese tipo de comunicación para mejorar el posicionamiento de la marca y el retorno de sus inversiones en marketing</abstract>
<note type="statement of responsibility">Jacques Bughin, Jonathan Doogan, Ole Jorgen Vetvik</note>
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<topic>Imagen de marca</topic>
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<title>HSM management</title>
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<publisher>Madrid : HSM Inspiring Ideas, 2007-2011</publisher>
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<identifier type="local">MAP20080031381</identifier>
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<text>01/09/2010 Volumen 4 Número 5  - septiembre-octubre , p. 16-21</text>
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