Reputation management : shaping your corporate reputation in the era of globalization
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000nam a22000004b 4500 | ||
| 001 | MAP20100102473 | ||
| 003 | MAP | ||
| 005 | 20101221173217.0 | ||
| 008 | 101220s2010 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa | ||
| 084 | $a922.15 | ||
| 100 | 1 | $0MAPA20100064924$aWhite, Bill | |
| 245 | 0 | 0 | $aReputation management$b : shaping your corporate reputation in the era of globalization$cBill White, Brian Craig |
| 260 | $a[S.l.]$bReputation Institute$bSprint$c[2010] | ||
| 520 | $aWhy do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues? | ||
| 650 | 1 | $0MAPA20080608354$aReputación corporativa | |
| 650 | 1 | $0MAPA20080572389$aImagen de marca | |
| 650 | 1 | $0MAPA20080541644$aMarcas | |
| 650 | 1 | $0MAPA20080590802$aEstudios de mercado | |
| 700 | 1 | $0MAPA20100064931$aCraig, Brian | |
| 710 | 2 | $0MAPA20090017498$aReputation Institute |