Centro de Documentacion de Fundación MAPFRE - Reputation management : shaping your corporate reputation in the era of globalization

Publicação: [S.l.] : Reputation Institute : Sprint, [2010]Notas: Sumario: Why do people respond they way they do to companies? what is corporate reputation? -- What is at stake? why does reputation matter? -- How can we build a world-class reputation? managing reputation and monitoring progress -- What do world-class companies do? reputation management best practices -- What should we be thinking about? what are the emerging issues?Materia / lugar / evento: Reputación corporativa Imagen de marca Marcas Estudios de mercado Otros autores: Craig, Brian
Reputation Institute
Outras classificações: 922.15