MAP20110005856Kotter, John PA Sense of urgency / John P. Kotter. — Massachusetts : Harvard Business Press, 2008XII, 196 p. ; 22 cm.Sumario: It all starts with a sense of urgency -- Complacency and false urgency -- Increasing true urgency: one strategy and four tactics -- Tactic one: bring the outside in -- Tactic two: behave with urgency every day -- Tactic three: find opportunity in crises -- Tactic four: deal with NoNos -- Keeping urgency up -- The future: begin today