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Made to stick : why some ideas take hold and others come unstuck

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Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20110007782
003  MAP
005  20110215121752.0
008  110214s2008 gbr|||| ||| ||eng d
020  ‎$a‎978-0-099-50569-3
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎922.112.1
1001 ‎$0‎MAPA20110003203‎$a‎Heath, Chip
2451 ‎$a‎Made to stick‎$b‎ : why some ideas take hold and others come unstuck‎$c‎Chip Heath, Dan Heath
260  ‎$a‎London‎$b‎Arrow Books‎$c‎2008
300  ‎$a‎291 p.‎$c‎20 cm.
520  ‎$a‎What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue What sticks
650 1‎$0‎MAPA20080576578‎$a‎Marketing social
650 1‎$0‎MAPA20080557706‎$a‎Creatividad
650 1‎$0‎MAPA20080556020‎$a‎Publicidad
7001 ‎$0‎MAPA20110003210‎$a‎Heath, Dan
856  ‎$y‎MÁS INFORMACIÓN‎$u‎mailto:centrodocumentacion@fundacionmapfre.org?subject=Consulta%20de%20una%20publicaci%C3%B3n%20&body=Necesito%20m%C3%A1s%20informaci%C3%B3n%20sobre%20este%20documento%3A%20%0A%0A%5Banote%20aqu%C3%AD%20el%20titulo%20completo%20del%20documento%20del%20que%20desea%20informaci%C3%B3n%20y%20nos%20pondremos%20en%20contacto%20con%20usted%5D%20%0A%0AGracias%20%0A