MAP20110015732 Chang, Pang-Ru A Comparison of bancassurance and traditional Insurer sales channels / Pang-Ru Chang, Jin-Lung Peng and Chiang Ku Fan En: Geneva papers on risk and insurance : issues and practice. - Geneva : The Geneva Association, 1976- = ISSN 1018-5895. - 03/01/2011 Tomo 36 Número 1-2 - 2011 I. Peng, Jin-Lung . II. Fan, Chiang Ku .