Centro de Documentacion de Fundación MAPFRE - Information technology and sales productivity in an insurance company : the case of the lap top computer

MAP20070022811

Information technology and sales productivity in an insurance company : the case of the lap top computer / Young Dan Inyang. — Ann Arbor, Michigan : UMI, [1995]

138 p. ; 21 cm

Tesis Temple Univ., 1993

Sumario: This study investigated the relationship between adoption and implementation of lap top computers as point-of-sale aids, and productivity in one region of a national insurance company. Variables selected for analysis were divided into three categories: organizational, individual, and technological. Organizational variables included method of communicating lap top related information, and method of training. Individual variables included attitudes of sales agents toward the lap tops and their work. Technological variables included agents' perception of the hardware and software features of the system, ease of use, and contribution to productivity

1. Empresas de seguros . 2. Informática . 3. Productividad . 4. Ventas . 5. Encuestas . I. UMI . II. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 216-INY-INF — Nº de registro: 017000

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