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Business planning for microinsurance : a brief guide
Recurso electrónico / electronic resource
MAP20110059224
Wipf, John ‌
Business planning for microinsurance : a brief guide / John Wipf and Denis Garand ; Capacity Building Working Group of the Microinsurance Network (MIN) with support of GIZ Sector Initiative Systems of Social Protection . — Eschborn : Deutsche Gesellschaft für, cop. 2011
Sumario: Introduction: What is a Business Plan? ; microinsurance business plan -- Product Idea, Business Goals -- Market Place and Competition -- Product Development and Pricing -- Marketing and Distribution -- Form of Company, Organizational Aspects -- Financial Planning -- Risk Assessment
1. Microseguros ‌. 2. Planificación de productos ‌. 3. Productos de seguros ‌. 4. Marketing ‌. 5. Distribución de seguros ‌. 6. Planificación financiera ‌. 7. Valoración de riesgos ‌. I. Garand, Denis ‌. II. Deutsche Gesellschaft für Technische Zusammenarbeit ‌.