Centro de Documentacion de Fundación MAPFRE - Competing through data : three experts offer their game plans

MAP20110061524

Competing through data : three experts offer their game plans / Erik Brynjofsson, Jeff Hamerbacher, Brad Stevens

Sumario: As big data creates new opportunities and threats, it also demands new mind-sets from senior executives about the role of information in business and even the nature of competitive advantage. The perspectives that follow may help shake up your thinking and forge that new frame of mind

En: The McKinsey Quarterly : financial services practice. - [New York] : Mckinsey & Company, October 2011 ; [12] p

1. Información . 2. Ventaja competitiva . 3. Management . I. Hamerbacher, Jeff . II. Stevens, Brad . III. MacKinsey & Company . IV. Título. V. Título: The Mckinsey Quarterly.