The Age of the consumer-innovator
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cab a2200000 4500 | ||
| 001 | MAP20110068882 | ||
| 003 | MAP | ||
| 005 | 20220912145032.0 | ||
| 008 | 111125e20111003esp|||p |0|||b|spa d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a922.112 | ||
| 100 | 1 | $0MAPA20110030247$aHippel, Eric von | |
| 245 | 0 | 4 | $aThe Age of the consumer-innovator$cEric von Hippel, Susumu Ogawa, Jeroen P.J. de Jong |
| 520 | $aRecent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers - and have significant implications for our understanding of new product development | ||
| 650 | 1 | $0MAPA20080552251$aProductos | |
| 650 | 1 | $0MAPA20110017224$aConsumidores | |
| 650 | 1 | $0MAPA20080606787$aInnovación empresarial | |
| 650 | 1 | $0MAPA20080546991$aEmpresas | |
| 650 | 1 | $0MAPA20080624019$aComportamiento del consumidor | |
| 650 | 1 | $0MAPA20080617400$aInvestigación de mercados | |
| 650 | 1 | $0MAPA20080554866$aInnovación | |
| 700 | 1 | $0MAPA20110030254$aOgawa, Susumu | |
| 700 | 1 | $0MAPA20110030261$aJong, Jeroen P.J. de | |
| 773 | 0 | $wMAP20077000185$tSloan management review$dCambridge : MIT Sloan School of Management, 1985-2012$x1532-9194$g03/10/2011 Tomo 53 Número 1 - 2011 , p. 27-35 |