The Age of the consumer-innovator

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<title>Age of the consumer-innovator</title>
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<name type="personal" usage="primary" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20110030247">
<namePart>Hippel, Eric von</namePart>
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<namePart>Ogawa, Susumu</namePart>
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<namePart>Jong, Jeroen P.J. de</namePart>
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<abstract displayLabel="Summary">Recent research shows that consumers collectively generate massive amounts of product innovation. These findings are a wake-up call for both companies and consumers - and have significant implications for our understanding of new product development</abstract>
<note type="statement of responsibility">Eric von Hippel, Susumu Ogawa, Jeroen P.J. de Jong</note>
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<topic>Productos</topic>
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<topic>Consumidores</topic>
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<topic>Innovación empresarial</topic>
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<topic>Empresas</topic>
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<topic>Comportamiento del consumidor</topic>
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<topic>Investigación de mercados</topic>
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<topic>Innovación</topic>
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<title>Sloan management review</title>
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<publisher>Cambridge : MIT Sloan School of Management, 1985-2012</publisher>
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<identifier type="issn">1532-9194</identifier>
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<text>03/10/2011 Tomo 53 Número 1  - 2011 , p. 27-35</text>
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