The Art of piloting new initiatives

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<title>Art of piloting new initiatives</title>
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<namePart>Davidson, Rhoda</namePart>
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<abstract displayLabel="Summary">Multinational companies often test new or improved processes by rolling out a limited pilot in one or several markets. New research identifies how to maxiimize the chances of success for these high-stakes dress rehearsals.</abstract>
<note type="statement of responsibility">Rhoda Davidson, Bettina Büchel</note>
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<identifier type="issn">1532-9194</identifier>
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<text>03/10/2011 Tomo 53 Número 1  - 2011 , p. 79-86</text>
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