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Life and health insurance marketing

MAP20070023546
Goodwin, Dennis W.
Life and health insurance marketing / Dennis W. Goodwin ; edited by Dani L. Long. — [Repr.]. — Atlanta : Life Management Institute LOMA, 1992
536 p. ; 26 cm . — (FLMI Insurance Education Program)
Sumario: The marketplace -- Products and pricing -- Distribution channels -- Promotion -- Managing the custumer relationship -- Managing the marketing function
ISBN 0-939921-03-0
1. Seguro de vida . 2. Seguro de enfermedad . 3. Marketing . 4. Empresas de seguros . 5. Cursos . 6. Manuales . I. Long, Dani L. . II. LOMA . III. FLMI Insurance Education Program . IV. Título.
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 341-GOO-LIF — Nº de registro: 018376
Empréstimo: DisponívelDisponível