A CEOs guide to innovation in China

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<abstract displayLabel="Summary">China is innovating -- Chinas innovation landscape -- Improving the patent process -- The business-to-consumer visibility gap -- Successes in business to business -- Advantage, multinationals? -- Four priorities for innovators in China : Deeply understanding Chinese customers; Retaining local talent; Instilling a culture of risk taking; Promoting collaboration</abstract>
<note type="statement of responsibility">Gordon Orr and Erik Roth</note>
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