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How to make your company think like a customer : customer relationship management
Recurso electrónico / electronic resource
MAP20120009967
Robinson, Floren ‌
How to make your company think like a customer : customer relationship management / by Floren Robinson and Justin M. Brown
Sumario: Customers today expect an imaginative, high-quality experience in a multichannel environment. Regard this as an opportunity: your company can leverage new strategies and technologies to create operations capable of making good on your customercentric promise and growing your business
En: Outlook : the journal of high-performance business.- [S.l. ] : Accenture. - Núm. 1, 2012 ; 10 p
1. CRM ‌. 2. Servicio al cliente ‌. 3. Fidelización de clientes ‌. 4. Estrategia empresarial ‌. 5. Marketing multinivel ‌. I. Brown, Justin M. ‌. II. Accenture ‌.