Centro de Documentacion de Fundación MAPFRE - Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012

MAP20120018495

Voice of the customer time for insurers to rethink their relationships : global consumer insurance survey 2012 - Americas. — London [etc.] : Ernst & Young, cop. 2012

Sumario: 1. Life and annuity (including investments). Our survey explores the following myths: Customers have low confidence in the life and annuity industry; Life insurance is sold, not bought; Personal interaction is essential; Its hard to cross-sell to existing customers; Providers cant influence persistency -- 2. Property and casualty. Our survey explores the following myths: The future is online; Its only about price; Good claims experience builds loyalty; Customers dont respond to cross-selling; Insurers cant influence customer retention

1. Mercado de seguros . 2. Marketing relacional . 3. Servicio al cliente . 4. Seguro de vida . 5. Seguros no vida . 6. Atención al cliente . 7. Encuestas . 8. Márketing de la empresa de seguros . 9. Estados Unidos . 10. América Latina . I. Ernst & Young .