Manage risk for product launch : actively manage risk to deliver the right products on time!

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      <subfield code="a">Risk management is a well-established notion in hedging and safety related issues, but what about in product development? A development  project going wrong, not managing its risk can bring a company to its knees. Not realizing and mitigating risks to delivery, quality, feature fulfillment and budget can at the extreme lead to significant business losses, putting an entire company at risk. We argue that project risk management is central to secure successful product delivery</subfield>
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