Centro de Documentacion de Fundación MAPFRE - Strategic market management

MAP20070024213

Strategic market management / David A. Aaker. — 4th ed. — New York [etc.] : John Wiley & Sons, cop. 1995

379 p. ; 23 cm

Sumario: Business strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systems

ISBN 0-471-30956-7

1. Empresas . 2. Marketing . 3. Management . 4. Marketing estratégico . 5. Planificación . I. Título.

FUNDACIÓN MAPFRE. Centro de Documentación

FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: 922.112.1-AAK-STR — Nº de registro: 019977

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