Developing business strategies

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<title>Developing business strategies</title>
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<namePart>Aaker, David A.</namePart>
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<dateIssued encoding="marc">1995</dateIssued>
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<publisher>John Wiley & Sons</publisher>
<dateIssued>cop. 1995</dateIssued>
<edition>4th ed</edition>
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<abstract displayLabel="Summary">Business strategy: the concept and trends in its management -- Strategic market management -- Customer analysis -- Competitor analysis -- Market analysis -- Environmental analysis -- Self-analysis -- Portfolio analysis -- obtaining a sustainable competitive advantage -- Differentiation strategies -- Obtaining an SCA-low cost, focus, and the preemptive move --Growth strategies: penetration, product-market expansion, and vertical integration -- Diversification -- Strategies in declining and mature markets -- Implementing de strategy -- Formal planning systems</abstract>
<note type="statement of responsibility">David A. Aaker</note>
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<topic>Empresas</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080551636">
<topic>Marketing</topic>
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<topic>Management</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080602406">
<topic>Marketing estratégico</topic>
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<subject authority="lcshac" xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="MAPA20080566852">
<topic>Planificación</topic>
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<identifier type="isbn">0-471-11814-1</identifier>
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