Pesquisa de referências

Impact of social media on the financial services sector

Recurso electrónico / electronic resource
Registro MARC
Tag12Valor
LDR  00000cam a22000004b 4500
001  MAP20130009827
003  MAP
005  20130517104419.0
008  130320s2012 deu|||| ||| ||eng d
040  ‎$a‎MAP‎$b‎spa‎$d‎MAP
084  ‎$a‎216
1001 ‎$0‎MAPA20130003702‎$a‎Virgili, Juan A.
24500‎$a‎Impact of social media on the financial services sector‎$c‎Juan A. Virgili and Evgeny Kaganer
260  ‎$a‎St. Georgen, Germany [etc.] ‎$b‎GFT Technologies AG‎$a‎Barcelona‎$b‎IESE Business School‎$c‎2012
4900 ‎$a‎Blue paper
520  ‎$a‎Consumer use of social media is still growing -- The customer experience journey in banking is the foundation for social media initiatives -- Applying social technologies in the finance industry means understanding the customer -- Social marketing -- Social market use cases and examples -- Social CRM -- Compared to Social Marketing, Social CRM is one of the Strategic Options for Financial Service Providers -- Measuring Social Initiatives Means Transparent Metrics -- Social Increases the Size of the Pie: New Business Opportunities for FSPs -- New business models use cases -- Applying social in finance means overcoming external regulations, internal resistance, and updating systems -- Future Trends Involve Mobile Convergence and Big Data Management -- Appendix : Classification of Social Technologies
650 1‎$0‎MAPA20080603908‎$a‎Servicios financieros
650 1‎$0‎MAPA20080570286‎$a‎Redes sociales
650 1‎$0‎MAPA20080586546‎$a‎Nuevas tecnologías
650 1‎$0‎MAPA20080576578‎$a‎Marketing social
650 1‎$0‎MAPA20090003880‎$a‎CRM
650 1‎$0‎MAPA20080602406‎$a‎Marketing estratégico
7001 ‎$0‎MAPA20130003719‎$a‎Kaganer, Evgeny
7102 ‎$0‎MAPA20130003726‎$a‎GFT Technologies AG
7102 ‎$0‎MAPA20080450755‎$a‎IESE Business School