Impact of social media on the financial services sector
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20130009827 | ||
| 003 | MAP | ||
| 005 | 20130517104419.0 | ||
| 008 | 130320s2012 deu|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a216 | ||
| 100 | 1 | $0MAPA20130003702$aVirgili, Juan A. | |
| 245 | 0 | 0 | $aImpact of social media on the financial services sector$cJuan A. Virgili and Evgeny Kaganer |
| 260 | $aSt. Georgen, Germany [etc.] $bGFT Technologies AG$aBarcelona$bIESE Business School$c2012 | ||
| 490 | 0 | $aBlue paper | |
| 520 | $aConsumer use of social media is still growing -- The customer experience journey in banking is the foundation for social media initiatives -- Applying social technologies in the finance industry means understanding the customer -- Social marketing -- Social market use cases and examples -- Social CRM -- Compared to Social Marketing, Social CRM is one of the Strategic Options for Financial Service Providers -- Measuring Social Initiatives Means Transparent Metrics -- Social Increases the Size of the Pie: New Business Opportunities for FSPs -- New business models use cases -- Applying social in finance means overcoming external regulations, internal resistance, and updating systems -- Future Trends Involve Mobile Convergence and Big Data Management -- Appendix : Classification of Social Technologies | ||
| 650 | 1 | $0MAPA20080603908$aServicios financieros | |
| 650 | 1 | $0MAPA20080570286$aRedes sociales | |
| 650 | 1 | $0MAPA20080586546$aNuevas tecnologías | |
| 650 | 1 | $0MAPA20080576578$aMarketing social | |
| 650 | 1 | $0MAPA20090003880$aCRM | |
| 650 | 1 | $0MAPA20080602406$aMarketing estratégico | |
| 700 | 1 | $0MAPA20130003719$aKaganer, Evgeny | |
| 710 | 2 | $0MAPA20130003726$aGFT Technologies AG | |
| 710 | 2 | $0MAPA20080450755$aIESE Business School |