Centro de Documentacion de Fundación MAPFRE - Impact of social media on the financial services sector

MAP20130009827

Impact of social media on the financial services sector / Juan A. Virgili and Evgeny Kaganer. — St. Georgen, Germany [etc.] ; Barcelona : GFT Technologies AG : IESE Business School, 2012

(Blue paper)

Sumario: Consumer use of social media is still growing -- The customer experience journey in banking is the foundation for social media initiatives -- Applying social technologies in the finance industry means understanding the customer -- Social marketing -- Social market use cases and examples -- Social CRM -- Compared to Social Marketing, Social CRM is one of the Strategic Options for Financial Service Providers -- Measuring Social Initiatives Means Transparent Metrics -- Social Increases the Size of the Pie: New Business Opportunities for FSPs -- New business models use cases -- Applying social in finance means overcoming external regulations, internal resistance, and updating systems -- Future Trends Involve Mobile Convergence and Big Data Management -- Appendix : Classification of Social Technologies

1. Servicios financieros . 2. Redes sociales . 3. Nuevas tecnologías . 4. Marketing social . 5. CRM . 6. Marketing estratégico . I. Kaganer, Evgeny . II. GFT Technologies AG . III. IESE Business School .