Insurers, intermediaries and interactions : from channels to networks
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| Tag | 1 | 2 | Valor |
|---|---|---|---|
| LDR | 00000cam a22000004b 4500 | ||
| 001 | MAP20130012742 | ||
| 003 | MAP | ||
| 005 | 20220901134407.0 | ||
| 008 | 130418s2013 usa|||| ||| ||eng d | ||
| 040 | $aMAP$bspa$dMAP | ||
| 084 | $a213 | ||
| 100 | 1 | $0MAPA20130005003$aBieck, Christian | |
| 245 | 1 | 0 | $aInsurers, intermediaries and interactions$b: from channels to networks$cBy Christian Bieck, Peter Maas and Tobias Schlager |
| 260 | $aNew York$bIBM Global Services$ccop. 2013 | ||
| 520 | $aHow can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn? | ||
| 650 | 1 | $0MAPA20080586294$aMercado de seguros | |
| 650 | 1 | $0MAPA20080597559$aMediación de seguros | |
| 650 | 1 | $0MAPA20080619695$aIntermediarios financieros | |
| 650 | 1 | $0MAPA20080558956$aInteracción | |
| 650 | 1 | $0MAPA20080553722$aConexiones | |
| 650 | 1 | $0MAPA20080589189$aAtención al cliente | |
| 650 | 1 | $0MAPA20080614126$aFidelización de clientes | |
| 650 | 1 | $0MAPA20080547738$aInternet | |
| 650 | 1 | $0MAPA20120004689$aMulticanalidad | |
| 650 | $0MAPA20080595296$aComercio electrónico | ||
| 700 | $0MAPA20100033531$aMaas, Peter | ||
| 700 | 1 | $0MAPA20130005027$aSchlager, Tobias | |
| 710 | 2 | $0MAPA20080478889$aIBM Global Business Services Group$bIBM Institute for Business Value |