Insurers, intermediaries and interactions : from channels to networks

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<dc:creator>Bieck, Christian</dc:creator>
<dc:creator>Maas, Peter</dc:creator>
<dc:creator>Schlager, Tobias</dc:creator>
<dc:creator>IBM Global Business Services Group. IBM Institute for Business Value</dc:creator>
<dc:date>2013</dc:date>
<dc:description xml:lang="es">Sumario: How can insurers serve their customers personally while coping with the broad information and interaction demands of the digital age? How do they make sure it is their intermediaries that matter? How should the  connections among insurer, intermediary and customer be constructed? To find out, we surveyed consumers and intermediaries, and interviewed insurers in 17 countries. What did we learn?</dc:description>
<dc:identifier>https://documentacion.fundacionmapfre.org/documentacion/publico/es/bib/142430.do</dc:identifier>
<dc:language>eng</dc:language>
<dc:publisher>IBM Global Services</dc:publisher>
<dc:rights xml:lang="es">InC - http://rightsstatements.org/vocab/InC/1.0/</dc:rights>
<dc:subject xml:lang="es">Mercado de seguros</dc:subject>
<dc:subject xml:lang="es">Mediación de seguros</dc:subject>
<dc:subject xml:lang="es">Intermediarios financieros</dc:subject>
<dc:subject xml:lang="es">Interacción</dc:subject>
<dc:subject xml:lang="es">Conexiones</dc:subject>
<dc:subject xml:lang="es">Atención al cliente</dc:subject>
<dc:subject xml:lang="es">Fidelización de clientes</dc:subject>
<dc:subject xml:lang="es">Internet</dc:subject>
<dc:subject xml:lang="es">Multicanalidad</dc:subject>
<dc:subject xml:lang="es">Comercio electrónico</dc:subject>
<dc:type xml:lang="es">Livros</dc:type>
<dc:title xml:lang="es">Insurers, intermediaries and interactions : from channels to networks</dc:title>
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