Six ways to improve customer loyalty and drive retention with enterprise CRM

<?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd">
  <record>
    <leader>00000cam a22000004b 4500</leader>
    <controlfield tag="001">MAP20130015729</controlfield>
    <controlfield tag="003">MAP</controlfield>
    <controlfield tag="005">20130516171610.0</controlfield>
    <controlfield tag="008">130516s2012    can||||       ||| ||eng d</controlfield>
    <datafield tag="040" ind1=" " ind2=" ">
      <subfield code="a">MAP</subfield>
      <subfield code="b">spa</subfield>
      <subfield code="d">MAP</subfield>
    </datafield>
    <datafield tag="084" ind1=" " ind2=" ">
      <subfield code="a">20</subfield>
    </datafield>
    <datafield tag="245" ind1="0" ind2="0">
      <subfield code="a">Six ways to improve customer loyalty and drive retention with enterprise CRM</subfield>
    </datafield>
    <datafield tag="260" ind1=" " ind2=" ">
      <subfield code="a">Toronto</subfield>
      <subfield code="b">NexJ Systems Inc.</subfield>
      <subfield code="c">2012</subfield>
    </datafield>
    <datafield tag="490" ind1="0" ind2=" ">
      <subfield code="a">NexJ insurance solutions</subfield>
    </datafield>
    <datafield tag="520" ind1=" " ind2=" ">
      <subfield code="a">While some degree of customer churn is inevitable, and even desirable, an integrated enterprise-wide loyalty management strategy can help identify valuable customer and keep them loyal and profitable. Successful companies are embracing a customer-centric service model, segmenting customers by their value to the company, identifying customers at risk of turn-over, and tailoring service levels accordingly to increase the loyalty and engagement of customers across the enterprise. And more and more, theyre looking to integrated customer relationship management (CRM) solutions to drive the program</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080590567</subfield>
      <subfield code="a">Empresas de seguros</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080614126</subfield>
      <subfield code="a">Fidelización de clientes</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080593483</subfield>
      <subfield code="a">Servicio al cliente</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20080611460</subfield>
      <subfield code="a">Marketing de relaciones</subfield>
    </datafield>
    <datafield tag="650" ind1=" " ind2="1">
      <subfield code="0">MAPA20090003880</subfield>
      <subfield code="a">CRM</subfield>
    </datafield>
    <datafield tag="710" ind1="2" ind2=" ">
      <subfield code="0">MAPA20130006338</subfield>
      <subfield code="a">NexJ Systems Inc.</subfield>
    </datafield>
  </record>
</collection>