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The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders

The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders
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Título: The Customer experience as a source of competitive advantage : what insurers can learn from other industries'leaders / study realized by Geneviève ThibaultAutor: Thibault, Geneviève
Publicação: Barcelona : Universitat de Barcelona, 2013Descrição física: 85 p. ; 30 cmSérie: (Cuadernos de dirección aseguradora ; 155)Notas: Tesis del Master en Dirección de Entidades Aseguradoras y Financieras. Tutor : Carlos Grau Algueró. Curso 2011-2012Sumario: What is service? -- Services experience innovation: the way to maintain a competitive edge over time -- Social trends challenging your business -- Leading companies in creating a competitive edge through customer experience -- Factors limiting service quality -- Essential internal factors to pursue a customer experience differentiation -- Strategic considerations for insurers in designing their approach to customer experience -- ConclusionsMateria / lugar / evento: Empresas de seguros Servicio al cliente Atención al cliente Calidad de servicio Ventaja competitiva Estrategia empresarial Márketing de la empresa de seguros España Otros autores: Grau Algueró, Carles
Universitat de Barcelona
Serie secundária: Cuadernos de dirección aseguradora ; 155 Trabajos Fin de Master Outras classificações: 217
Exemplares:
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación
FUNDACIÓN MAPFRE. Centro de Documentación — Assinatura: MAP - 217 THI CUS — Nº de registro: 049742
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